It’s the early ‘90s, and the Italian town of Lecce was palpitating.

Hi, I am Rich Azen, and every summer day, I witnessed a miracle: thousands of people gathered at the beach, having a chill drink and a refreshing swim while waiting for the night to come…

Everyone expected that moment, where the crowd exploded in a burst of joyful screams, flashing lights, booming basses and a strong, connecting vibe that would make everyone like one.

But to make the night as wonderful as people wanted it, I needed to deliver the right organization and, of course, the right music.

I am one of those DJs and Music Producer who had always been living the nightlife to the fullest, taking part in countless projects and also working as a PR, ensuring that every party out there sounded like an amazing party.

Today, with the massive migration to digital platforms, DJs and Electronic Music producers struggle to break through and build their names.

That’s why I aim to rescue Electronic Music by music marketing strategies and gathering top-notch professionals to share their experiences to give people the chance to stand out in the industry.

Do you love what you do, do you love music.