In electronic music marketing, identifying the target audience is a crucial step in building an effective promotion strategy. Generally, the audience for electronic music consists of people of all ages who have a passion for electronic music and appreciate the listening and dancing experience it offers.
However, to be more specific in defining the target audience, it is important to take into consideration factors such as age, gender, location, interests, and consumption habits. For example, a younger audience may prefer more mainstream and commercial electronic music, while a more mature audience may be interested in genres like techno, house, or trance.
Furthermore, it is important to consider that electronic music is often associated with rave culture and nightlife, so the audience may be more present in certain locations such as clubs, festivals, or outdoor concerts.
Once the target audience is identified, it is possible to create a suitable marketing strategy, which may include social media promotion, event and concert organization, collaboration with industry influencers, and distribution of audio and video content online.